Final Advert

For the final advert, as the digipak had already been produced with the still from the music video, we would continue the syngergy between each media product, by using the same photograph for the advert. The fonts and colours were kept the same, and the deep pink/ purple colour was used in Photoshop as a fade for the lower third of the page, to allow the important information such as the album release date, band website and record label to be read easily. Compositionally the advert is approximately split into thirds; the top third including the main photograph of the three band members; the middle third with the band name and album title; the bottom third including release date, band website, Transgressive Label and a Quick Response (QR) Code; a more modern development of conventions as it is keeping up with new social and technological aspects.