Evaluation Question Two: How effective is the combination of your main product and ancillary texts?

The combination between the main music video and its supporting texts of the music album advert and digipak are seen clearly through common themes.
The first and most obvious, is the use of photographic image to represent the continuity between texts. A still from the produced video has been used of the three band members; the connotation of an even composition of the males shows equality and a relaxed image within the band.

 

Their poses are natural and informal; this is reaffirmed throughout the main media product itself; there is no "show off" body language or actions made by the band. The band's image provides a calm, friendly and personal audience appeal; that they would be easily approachable. This particular photograph from the point in the video resonates this informal band attitude. The is important from a distributor/ management level, as it create the band profileto be more inviting at a fan base level, and therefore inciting fans to purchase the album.

The colour scheme reflects synergy between the media products through the use of vibrant colour; the paint scenes within the video are mirrored directly into the digipak; the insided DVD and CD trays use the brightly coloured painted sheet as background; the image is simple enough for an effective design to go under the discs and embellishes the continuity between products.

Although there is still synergy between the music video and the album, it is much less evident on first appearance. The only other common theme running through both texts is the use of font style and colour schene. It is typical of the conventions of an Indie style; this particular font was used on all three products and taken from DaFont.com.

The dark cerise/purple colouring of the band name was chosen specifically to complement the location landscape of the outside fields; it was used as the 'Foals' band logo and carried through to the digipak. The white of the 'Cassius' title was chosen with reference to the juxtaposition of the outside location to the indoors white "studio". It also helped when creating the album advert to create contrast and definition of the important writing; the band name, album release date, and band website.