Evaluation Question Three: What have you learnt from your audience feedback?

The initial research into the media product began with audience research into the Indie music culture, something which would prove to be a large basis over which our media product would be grounded, along with the research collated from the real music videos and Indie bands.

 From the online questionnaire SurveyMonkey.com it was found that Bloc Party, Klaxons and Foals were listened to the most by our audience, with an average age range of 17- 22, and 77.4% as students.

The questions used both qualitative and quantitive data, as well as being both open and closed questions. This was purposefully directed as it was important to collect responses that covered both numerical, statistical and written answers.

Social networking programmes provided a platform in which the online questionnaire links were posted; Twitter, Facebook, Tumblr and YouTube each differ slightly in terms of demographic and therefore gave a more biased span of age range, gender, and music tastes to post to.

 Choosing a Foals' song as the base of our media product was directly taken from the audience responses; it was felt that they were a "typically stereotyped" Indie band which gave the group a lot to work with. A question asked within the questionnaire were hobbies participated by those who answered; common themes were photography, art and playing or listening to music, something that aided to influence the style of music video we produced. This in particular references to the use of stop motion within the video, as well as motion filming. We found that seldom Indie bands currently use this form of editing and production within their music videos, and therefore wanted to challenge their stereotypes and conventions, to push the boundaries and to create soemthing that was visually exciting and slightly different to the norm.

A second survey was created after the production of the music video, and posted onto the same networking platforms in order to capture the similar audiences. This questionnaire was to collect responses, thoughts and opinions on how the music video was received; which parts were better or worse, whether it fit the Indie style and if there were any further comments- in reference to constructive criticism. Although it must be said that audience research can be unreliable and insufficient, over 30 results came back from each of the different platforms and consequently showed an evenly spread "reliability" in terms of the range of answers.

The above survey response is an example of the types of questions we asked and the answers possible. It highlights that whilst it wasn't thought of as much in concerns to following of the Indie trend, it was definite that it kept the viewer interested (60.2%) and made the video quirky and fun to watch. Whilst we pushed the conventions of typical Indie music videos, it has been learnt from the audience research that the video was well received; it kept an interest whilst containing elements of the genre and pushing its boundaries.