The first three questions asked gender, age, and occupation; they gave us an initial idea as to who was answering the survey. The average age was between 17- 22, and 77.4% of those who answered were students.
The next five questions focused particularly on personal preference and lifestyle; giving a more detailed profile of respondants ranging from the music preferences to brands of clothing and how they spent spare time.
We provided a list of bands and asked which were most listened to; this allowed us to gauge the general style of music within Indie sub- genres. Bombay Bicycle Club, Bloc Party, Foals and Klaxons were the most popular, which enabled us to research their music videos later on in the research and planning stages of our own video, to incorporate the styles and techinques used.
The follow up question to this asked "How did you initially get into this type of music?"; an open question leaving the participants able to respond personally, rather than selecting a pre-existing answer. Through friends and family was the largest response, however it was noted that websites and applications such as Last.fm, Spotify and YouTube were repeatedly mentioned as sources. As well as online sources, radio stations and magazines such as Q and NME appeared in the answers numerous times too,showing us that the typical fan is very aware of upcoming music both online and through print.
We then asked what brands the respondants wear, and whereabouts they shop. This was important to collect as it would help to create an image and styling of the stereotypical fan profile, as well as to style within our music video. High street stores such as Topshop/ Topman and H&M were very popular, as well as vintage stores and the brands Vans and Converse.
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